WME Fashion has entered a new chapter with the appointment of Rebecca Sanhueza as its new president, marking a significant leadership shift within one of the industry’s most influential talent and fashion agencies. Sanhueza succeeds Susan Plagemann, who had helmed the division through years of growth and transformation.
A Proven Leader Within Endeavor
Sanhueza’s elevation is a natural progression in her career with WME’s parent company, Endeavor. Prior to this promotion, she held the position of Executive Vice President of Content Strategy and Development and Head of Nonscripted Content. In that role, she spearheaded strategy for Endeavor’s media operations, forging partnerships and developing content across entertainment and lifestyle verticals. Her deep experience in content creation, storytelling, and brand collaborations is expected to fuel WME Fashion’s ambitions at the intersection of fashion, culture, and media.
The Timing of the Transition
Her appointment comes at a pivotal moment for the fashion business, which is increasingly converging with entertainment, digital media, and global brand partnerships. WME Fashion represents some of the world’s most recognizable models, designers, and influencers. With the industry facing rapid change—driven by social platforms, celebrity-driven labels, and new revenue streams—Sanhueza’s background positions her to navigate this evolving landscape.
Building on Susan Plagemann’s Legacy
Outgoing president Susan Plagemann leaves behind a legacy of expanding WME Fashion’s global presence and solidifying its reputation as a powerhouse agency. During her tenure, she guided strategic partnerships and broadened opportunities for WME’s roster of fashion talent. Sanhueza is set to build on this foundation, with a focus on innovation and cross-platform growth.
What to Expect Under Sanhueza’s Leadership
Industry observers anticipate that Sanhueza will bring a fresh lens to WME Fashion, blending her media expertise with the agency’s established talent network. This may translate into more collaborations between fashion clients and entertainment projects, greater emphasis on digital content, and expanded opportunities for models, creators, and designers to cross over into new spaces.
Her appointment also signals Endeavor’s broader strategy: positioning WME Fashion not just as a modeling and talent agency, but as a cultural force capable of shaping trends, launching global campaigns, and driving conversations that cut across fashion, media, and lifestyle.
A Defining Moment for WME Fashion
As the industry continues to evolve, Rebecca Sanhueza’s new role underscores WME’s commitment to staying ahead of the curve. Her leadership marks both continuity and change—an acknowledgment of WME Fashion’s established success and a signal that the agency is ready to embrace new opportunities in a rapidly shifting marketplace.
