Louis Vuitton, the French maison synonymous with luxury and heritage, is officially venturing into the world of makeup. This August, the brand unveils La Beauté Louis Vuitton, a debut cosmetics line that positions beauty as an extension of its artistry, craftsmanship, and design legacy.

A Vision Guided by Pat McGrath

At the creative center of this launch is Dame Pat McGrath, one of the most influential makeup artists in the world. Known for her decades-long collaboration with Louis Vuitton on runway shows, McGrath was appointed earlier this year as the Creative Director of Makeup for the house. She calls the new collection a meeting point of innovation, storytelling, and craftsmanship—an elevated take on beauty that goes beyond just product.

Release Schedule

The global beauty rollout begins August 29, 2025, both online and in select Vuitton boutiques. Pre-orders open on August 25, while beauty lovers in China get an early glimpse with an August 20 release.

The Collection

The first La Beauté range offers lipsticks, tinted balms, and eyeshadow palettes—all presented in collectible packaging that feels as luxurious as a Louis Vuitton trunk.

• LV Rouge Lipsticks (55 shades): Available in satin and matte finishes, these lipsticks are priced at $160 for the case and refill, with additional refills at $69. Standout shades include scarlet reds and sienna tones inspired by Vuitton’s Monogram canvas. The formula is skincare-forward, enriched with hyaluronic acid, shea butter, and upcycled floral waxes, lightly scented by master perfumer Jacques Cavallier Belletrud.

• LV Baume Tinted Balms (10 shades): Equally priced at $160 with a refillable case, these balms are designed for 48-hour hydration with a sheer wash of color. They feature notes of raspberry and mint, merging skincare benefits with sensory luxury.

• LV Ombres Eyeshadow Palettes (8 variations): Each palette includes four shades—three versatile tones plus one bold accent. The refillable palettes retail for $250, with refills at $92. Textures range from matte to shimmer, while the formula includes plant-derived squalene and camelina flower for smooth wear.

Packaging That Doubles as Art

Industrial designer Konstantin Grcic developed the refillable packaging, embedding Vuitton’s floral motif into its locking system. Alongside the products, the line also includes custom Vuitton makeup trunks and leather cases—fusing utility with the house’s tradition of travel luxury.

Redefining the Luxury Beauty Market

Louis Vuitton’s entry into makeup sets a new pricing benchmark in luxury beauty. While Hermès stirred attention with its $80 lipsticks, Vuitton nearly doubles that price. With eyeshadow palettes at $250, the maison is deliberately positioning beauty as both product and collectible—blurring lines between cosmetics, jewelry, and art.

For LVMH, Vuitton’s parent company, this isn’t just another beauty extension. Unlike licensing models common in luxury, Vuitton retains full control, making La Beauté a core part of its brand identity.

Why This Matters

This launch is more than a beauty drop—it’s a statement. Vuitton is asserting that beauty, like fashion, can be couture: refillable, artfully packaged, and steeped in heritage. With McGrath’s visionary artistry and Vuitton’s design DNA, La Beauté is poised to reshape the conversation around what luxury beauty can be.