Chopard introduced its latest haute joaillerie collection, Ice Cube, during an exclusive event at New York Fashion Week 2025. The launch took place on the 55th floor of One Vanderbilt, offering sweeping views of the city skyline and setting a stunning backdrop for the glittering jewelry.

The evening drew a star-studded crowd, including Ashley Graham, Normani, Ryan Destiny, and Emily Ratajkowski, who joined Chopard co-president and artistic director Caroline Scheufele to celebrate the collection. Guests enjoyed gourmet bites curated by Michelin-starred chef Daniel Boulud, while DJ Mia Moretti provided the soundtrack for the glamorous affair.

The Ice Cube collection, originally introduced in 1999 and elevated to a high jewelry capsule in 2024, showcases geometric and architectural designs. Sleek and contemporary, the new pieces are crafted to capture and reflect light, echoing the urban landscape of New York. “We wanted these pieces to feel modern, wearable, and yet unexpected, like art for the body,” Scheufele explained.

In tandem with the jewelry, Scheufele unveiled a couture fashion capsule, featuring nine dresses adorned with cubic motifs. Created using traditional guipure lace techniques in gold, silver, and midnight blue, the designs complement the jewelry and continue Chopard’s tradition of integrating couture and high jewelry. This approach was first showcased at the 2023 Cannes Film Festival.

Chopard’s Ice Cube collection also reflects the brand’s commitment to sustainability, with pieces crafted from ethically sourced 18-karat gold. By blending contemporary design, architectural inspiration, and responsible luxury, Chopard has created a collection that celebrates both craftsmanship and innovation.

The event not only introduced a striking jewelry collection but also paid homage to the dynamic spirit of New York City, capturing its energy and sculptural elegance. Ice Cube marks a bold step forward for Chopard, redefining high jewelry with a modern, metropolitan edge.