Sports have always been more than just a game—they’re culture, community, and identity. Yet, for decades, female athletes and fans have been underrepresented in the mainstream conversation. That’s where Cherry Beagles, founder of 400 Club Communications (@400clubcomms), is stepping in to spark a cultural reset. She isn’t just observing the shifts happening in the world of sports—she’s leading them.

Building a New Era of Sports Culture

With 400 Club Communications, Beagles has created more than a communications agency; she has built a platform for authentic connections. Her work focuses on bridging the gap between powerhouse brands and the female audiences who drive culture just as much as their male counterparts. By positioning women athletes and fans at the center of brand partnerships, she is reshaping how sports are marketed, consumed, and celebrated.

“Representation is not just about who’s on the field—it’s about who gets recognized off it,” Beagles has emphasized in her work. Her philosophy is simple but powerful: women don’t need to fight for a seat at the table; they deserve their own space where their voices are amplified.

Passion Into Power

This September, Beagles will bring her vision to the global stage at the 2025 Forbes Under 30 Summit in Columbus, one of the most influential gatherings of innovators and trailblazers across industries. She will share her journey of turning passion into power, showing how her love for sports and storytelling has fueled a business that’s rewriting the playbook on representation.

Her upcoming talk is expected to highlight not only her entrepreneurial path but also the broader movement toward inclusivity in sports culture. From grassroots athletes to global fandoms, Beagles believes the future of sports depends on celebrating the diverse communities that power it.

Rewriting the Rules of Representation

The traditional sports narrative has long revolved around male athletes and male fans. Beagles is challenging that dominance by putting female perspectives front and center. She envisions a world where young girls see athletes who look like them celebrated on billboards, where brands align themselves with authentic female stories, and where fandom isn’t defined by gender but by passion.

Through 400 Club Communications, Beagles has already begun cultivating campaigns that connect brands with audiences in real, meaningful ways. Whether it’s elevating women athletes in major sponsorship deals or creating fan-driven cultural moments, her work signals the start of a new sports era—one that belongs to everyone.

The Movement Ahead

As she prepares to step onto the Forbes stage, Beagles represents more than entrepreneurial success—she embodies a movement. She is proof that the future of sports is inclusive, intersectional, and unstoppable. Her story is about rewriting the rules, not just for herself but for an entire generation of fans and athletes who deserve to be seen, heard, and celebrated.

In a world where culture moves at lightning speed, Cherry Beagles is ensuring that sports don’t just keep up—they lead the way.