When the Dallas Cowboys Cheerleaders take the field, their performance isn’t the only thing that needs to hold up under the Texas sun—their makeup has to as well. That’s where celebrity makeup artist and beauty mogul Charlotte Tilbury comes in. As the team’s first official beauty partner, Tilbury has designed a routine that blends glamour with durability, ensuring every cheerleader looks flawless through hours of heat, high kicks, and high energy.
Building the Perfect Base
The secret starts with hydration. Each cheerleader preps their skin with Tilbury’s signature Magic Cream, a rich moisturizer that leaves the complexion plump, smooth, and ready for makeup. The goal is simple: create a strong base that locks in moisture so the rest of the routine stays put.
Foundation That Won’t Budge
To even out skin tone while still feeling lightweight, Tilbury turns to her Airbrush Flawless Foundation. Rather than piling on product, she recommends using a small amount and blending outward from the center of the face. The result is full coverage that resists sweat and movement without looking heavy.
The Lock-In Routine
Long wear is all about the finish. Once the foundation is in place, the Airbrush Flawless Finish powder blurs shine while staying silky, thanks to conditioning ingredients like almond oil. For extra insurance, Tilbury layers on the Airbrush Flawless Setting Spray, which keeps everything intact for up to 16 hours—even in the heat of a packed stadium.
Sculpt, Glow, and Highlight
The cheerleaders’ signature glow comes from Tilbury’s famous contour and highlight wands. The contour adds soft definition, while the highlight is tapped onto the cheekbones, brow bone, and Cupid’s bow for a lit-from-within radiance. This combination makes their features pop under both stadium lights and TV cameras.
Eyes and Lashes That Last All Game
Mascara might be the biggest challenge on a humid field, but Tilbury has a fix. Her Exagger-Eyes Volume Mascara is formulated to resist clumping, smudging, and flaking—even through hours of sweat and movement. Just one coat is enough to keep lashes bold and lifted from the first routine to the last.
The Finishing Touch: An Iconic Lip
No look is complete without the cheerleaders’ signature pout. Tilbury equips the squad with her Pillow Talk lip liner and lipstick duo, a flattering pink-nude that works on every skin tone. The waterproof liner prevents feathering, while the matte lipstick stays picture-perfect through sideline smiles and post-game photos.
Why It Works
Tilbury’s approach isn’t just about glamour—it’s performance-tested beauty. By combining skincare-infused formulas, breathable coverage, and long-wear technology, she has created a routine that keeps America’s most famous cheerleading squad looking fresh no matter the conditions.
In Tilbury’s words, the Dallas Cowboys Cheerleaders represent empowerment, confidence, and timeless beauty—qualities that her brand was built to celebrate. Now, with a game-day routine this bulletproof, their makeup is as unstoppable as their performance.
