In just a few years, Charli D’Amelio has transformed from a high school student filming dance videos in her bedroom to a global cultural icon. As of 2025, she stands not only as one of the most-followed and highest-earning personalities on TikTok but also as a successful entrepreneur, performer, and role model for Gen Z. Charli’s meteoric rise is emblematic of how digital platforms can birth new-age celebrities whose influence spans beyond the screen.
📱 The Birth of a Digital Star
Charli D’Amelio began her journey on TikTok in 2019, posting short-form dance videos that quickly caught fire thanks to her effortless moves and approachable charm. Within a year, she shattered records on the platform, becoming the first creator to hit 50 million and later 100 million followers—an achievement that redefined what it meant to be an influencer.
By 2025, Charli commands an audience of over 155 million followers on TikTok, making her the second most-followed creator globally. Her massive reach and ability to drive trends, challenges, and product buzz have turned her platform into a business empire.
💼 From Social Star to Business Mogul
Charli has smartly leveraged her digital fame to build an entrepreneurial portfolio that includes:
-
A makeup line catering to Gen Z consumers
-
A fashion label co-designed with her sister, Dixie
-
A nail polish collection under her own brand
-
A podcast with behind-the-scenes content and personal insights
These ventures, coupled with major brand partnerships and sponsorships, brought her estimated earnings to $23.5 million in 2024. She regularly collaborates with brands like Morphe, Dunkin’, and Hollister, among others, placing her consistently among Forbes’ Top Creators, ranking #6 in 2025.
🎭 Venturing into Television and Broadway
Charli’s expansion into traditional media has been equally impressive. She starred in Hulu’s “The D’Amelio Show” (2021–2023), offering viewers a behind-the-scenes glimpse into her life and the pressures of internet fame. The series was both a ratings and cultural success, adding depth to her public persona.
In 2024, she stepped onto a completely different stage—Broadway—making her debut in the popular jukebox musical & Juliet. This bold move marked her transition from screen to stage, showcasing her versatility as a performer.
She’s also a voice actor (notably in StarDog and TurboCat, 2020) and appeared in the Snap Original series Charli vs. Dixie, further expanding her media footprint.
🏆 Recognized and Respected
Charli’s contributions haven’t gone unnoticed. In 2025, she earned:
-
A spot on the TIME100 Creators list, recognising the most influential creators worldwide.
-
A high-profile ranking on Forbes’ Top Creators 2025 list.
-
Continued media acclaim as the world’s richest TikTok creator.
Earlier, she won Season 31 of Dancing with the Stars in 2022, validating her dance talents in front of a mainstream television audience.
👩🎤 Personal Brand and Cultural Impact
Charli D’Amelio’s appeal isn’t just about trends—it’s also rooted in authenticity and relatability. She has openly spoken about mental health, body image struggles, and online harassment, fostering a deeper connection with her audience. Her transparency resonates especially with young fans navigating similar challenges in the digital age.
She’s not just following culture—she’s shaping it. From dance trends and fashion aesthetics to new product collaborations, Charli continues to influence the way Gen Z engages with the internet.
⚡ At a Glance: Charli’s Key Achievements
| Milestone | Details |
|---|---|
| TikTok Milestones | First to reach 50M & 100M followers |
| Followers in 2025 | Over 155 million on TikTok |
| Estimated 2024 Earnings | $23.5 million |
| Major TV Appearance | The D’Amelio Show (Hulu, 2021–2023) |
| Broadway Debut | & Juliet, October 2024 |
| Forbes Ranking | #6 on Top Creators 2025 |
| TIME Recognition | Named to TIME100 Creators in 2025 |
| Reality Competition Winner | Dancing with the Stars Season 31 (2022) |
🌟 The Evolution of a Gen Z Icon
At just 21 years old, Charli D’Amelio has already achieved what many spend lifetimes building—a personal brand that is authentic, influential, and economically powerful. She exemplifies how digital stars can cross into mainstream entertainment, build sustainable businesses, and still remain rooted in the values of transparency, relatability, and creativity.
In 2025, Charli D’Amelio isn’t just a TikTok star. She is a multi-platform phenomenon, a Gen Z business leader, and a symbol of digital-age reinvention.
