Aaron Esh is rapidly emerging as one of the most innovative voices in British fashion, known for blending sharp tailoring with a raw, urban aesthetic rooted in East London. Since launching his namesake label in 2022, Esh has carved a distinctive path, merging luxury craftsmanship with subcultural influences, all while reimagining the codes of contemporary menswear.
Early Roots & Creative Awakening
Born and raised in East London, Esh grew up surrounded by diverse cultural energy—a key influence that continues to shape his creative outlook. His background includes family ties to tailoring and garment production, which laid the foundation for his deep appreciation of clothing construction. After initially pursuing graphic design, Esh shifted to fashion in his mid-20s, eventually earning a place in the prestigious MA Menswear program at Central Saint Martins. This late pivot into fashion only sharpened his perspective, allowing him to approach design with both conceptual clarity and street-level sensitivity.
Design Language: Grit Meets Grace
What sets Aaron Esh apart is his ability to navigate between refinement and rebellion. His collections often feature sculptural silhouettes, asymmetrical cuts, exaggerated proportions, and gender-fluid styling—yet remain grounded in the traditions of British tailoring. Whether it’s a sharply structured blazer softened with a bubble-hem detail or a pair of trousers merged with skirt draping, his pieces speak a language of contrast: elegance with edge, control with chaos.
Aesthetically, Esh draws from both historical references and his environment. His work captures the tension between the grit of East London streets and the sophistication of fashion’s highest levels. The resulting garments reflect real emotion and personality, often designed to look lived-in rather than overly polished—made for those who seek to express rather than impress.
Spring/Summer 2025: Growing Pains
Esh’s SS25 collection, unveiled at London Fashion Week, is a pivotal moment in his creative journey. Titled Growing Pains, the collection explores themes of emotional growth, urban resilience, and personal evolution. Rich textures—like velvet, silk, and soft leather—were paired with inventive tailoring and modern silhouettes. Styled by the legendary Katy England, the show balanced romantic drapes and strict cuts, with every detail reflecting thoughtful craftsmanship and storytelling.
This collection also marked a collaboration with Jaguar, reinforcing Esh’s position at the intersection of fashion and forward-thinking design. It highlighted his ability to scale up his vision while maintaining a strong artistic identity—something few young designers manage in today’s fast-paced industry.
Industry Recognition & Rising Influence
Aaron Esh’s rise has not gone unnoticed. He was shortlisted for the British Fashion Council’s Fashion Fund 2024 and was a finalist for the 2023 LVMH Prize—two of the most prestigious honors for emerging designers. His work is stocked by leading global retailers like Ssense and Farfetch, and he continues to receive support from institutions like the Sarabande Foundation.
What makes Esh’s ascent notable is his dual focus on creative exploration and business acumen. He remains deeply involved in both the artistic and operational aspects of his label, ensuring that the brand grows with integrity and clarity. For him, success is not just about visibility—it’s about building something meaningful and enduring.
The Future of Fashion, According to Esh
Aaron Esh represents a new generation of designers who are rewriting the rules of luxury fashion. He refuses to be boxed in by gendered labels, instead designing for fluid identities and lived experiences. His collections are not seasonal trends—they are ongoing conversations about identity, emotion, and culture.
At a time when the fashion industry is in flux, Aaron Esh offers something rare: a clear, original point of view rooted in authenticity. As his label continues to evolve, Esh is not just redefining menswear—he’s helping shape the future of global fashion with a voice that is as honest as it is refined.
